Style & Substance


When doing creative writing as part of an English class, it is always important to write for your audience. School tends to teach you how to identify who they are, what they like, and then tweak your writing style accordingly. Register, tone, tenses… These are all buzzwords of English writing which have an impact on your final piece.


Even though your school days may feel like a while ago (or perhaps just a few years!), the lessons learnt here are valuable. For example, the tone and register you use in a job application will be different to that when writing a party invite to your closest friends. In every situation, there’s a subtle difference in style which is important to pick up on, and bidding is no exception.


The bidding style could be seen as a unique combination of commercial (sales) writing, essentially persuasive writing, and storytelling. It’s important to be concise and clear to get across your key points, your win themes. The style you use will influence how your message is communicated to the Commissioner, and so it’s important to be on point. For example, talking about yourself in the past tense too often makes it seem as though you’re not looking forward, and aren’t also currently achieving all of these things. Subtle nuances in the text like this can mount up to change the feel of the text, and so it’s important to bear in mind.


If you would like some support with your writing style, want us to write answers for you, or to simply review what you’ve done to maximise your chances of winning, give our Business Development Manager, Joe, a ring on 07341 338 200.