Case Study

Northern Medical
Ultrasound Bolton(bidding as Yorkshire Health Solutions)

Year of completion: 2021

Healthcare Sector: Non-Obstetric Ultrasounds

Project Category: Bid writing & management

Project Duration: 4 weeks

Project Detail

HealthBid and Yorkshire Health Solutions’ (YHS) long-standing partnership is a testament to how our process fits each client. YHS first came to us in 2019 for support on an AQP tender, due to lack of time and capacity whilst delivering frontline care. Today, HealthBid is YHS’s company of choice for bid writing; we’re trusted to deliver high-quality, compelling content. After leading many of YHS’ successful bids, our work on their Bolton NOUS bid is another step in a fantastic partnership.

The Client Barriers

Lack of time

and resource to appropriately write and manage a bid whilst delivering frontline care


surrounding the re-issued bid, making this tender uniquely challenging and time intensive

Lack of expertise

in preparing and project managing a bid

The Opportunity

For Bolton CCG’s 25,000-word Direct Access NOUS tender, we leveraged the natural efficiencies of our established partnership to deliver a compliant, high-quality bid during a challenging procurement. Before we even put pen to page, or booted up a Pink Team Zoom call, our team meticulously prepared a specification, question, and content analysis exercise across the three tenders to tailor a targeted process.

This project team—Bid Writer, Natalie, Bid Manager, Tania, and our Deputy-COO, Rebecca—had recently worked across YHS projects. Through our knowledge sharing BidEngine model, the team used up-to-date understanding of YHS’ service strategy to devise efficient content creation processes, amidst re-issued opportunity documents and portal glitches. We delivered a fantastic bid, giving YHS peace of mind throughout.

Our Approach

For this Bolton NOUS bid, HealthBid balanced content creation with comprehensive project management to offer YHS an involved experience with minimal impact on their day-to-day work.

Gap Analysis

Once the tender was re-released, we conducted a gap analysis and touched base once again with Joanne Holgate, YHS’ Director and bid lead, for transparency regarding requirements and timescales.


Working Framework

Our previous YHS bid wins ensured an effective working framework, and we produced a compliant, high-quality bid in half the time it would ordinarily take for a tender of this size and complexity. As the tender underwent several documentation re-issues, we proactively conducted version comparisons, issued clarification questions, and maintained compliance.

Dynamic Process

Our process was dynamic—e.g. fitting meetings around clinic times—without compromising on critical touchpoints.

Bid Administration

Bid administration is built into HealthBid’s project timelines, enabling clients with fewer resources for and expertise in bid production to submit excellent, compliant content, on time, every time.

Project Success

The Bolton NOUS tender has been paused indefinitely due to a potential re-evaluation of the scope of services. However, our completion of this project means we have a strong platform to work with when the tender is un-paused and further instructions are announced. Our bid management, bolstered by YHS’ trust in us, ensured a smooth, streamlined process supported our creation of richly detailed, compelling responses.

From delivering a comprehensive analysis of specification developments, to articulating a sophisticated solution design for Bolton, we have enabled YHS to have a clear roadmap for their bid responses once the tender is re-activated.


Any Qualified Provider, a type of provider contract
HealthBid’s bespoke team of teams approach, with built-in resilience and bid expertise distributed evenly across our teams to give us the dynamic agility to respond to demand.

Non-Obstetric Ultrasound Service

The HealthBid team’s project kick-off meeting, where we ask targeted questions to better understand your organisation and service model.

The client’s model and approach to fulfilling the contract requirements of the service they are bidding for.

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