Job Vacancy - Marketing Manager

Key Tasks & Responsibilities

• Line managing our Marketing Executive, managing ongoing WIP and coordinating marketing tasks to ensure all deadlines are met.
• Be responsible for the effective management of the annual marketing budget.
• Implement our ongoing marketing strategy to drive high-quality inbound leads, and work with our external marketing agency to support in the delivery of these plans.
• Develop the creative, messaging, and targeting strategy for all campaigns to increase brand and service awareness.
• Tracking and optimising the performance of all campaigns to ensure they are running as effectively as possible.
• Working closely with the Head of Sales and Business Development Executive to ensure the marketing strategy is optimised to deliver on sales targets.
• Working as part of the Senior Management Team to drive the business forward and deliver on wider business strategy and targets.
• Design and creation of all marketing materials, internal and external.
• Design, generate content for, and distribute B2B email campaigns through our CRM.
• Effective database management to allow for segmentation of B2B email comms.
• Creating and scheduling social media content for the coming weeks and months – including writing post copy and designing post creative.
• Engaging with potential customers through social media via community management methods.
• Scheduling and promoting webinars via social and email and working with the wider team to shape content.
• Building relationships with partner companies to elevate our reputation.
• Ongoing maintenance and management of the HealthBid website and WordPress CMS.
• Creating new web pages for case studies, blogs, new services, and recruitment, in line with business needs.
• Working with the Operations team to develop new and engaging content, both written and filmed to portray HealthBid as thought leaders within the industry and support our SEO strategy.
• Providing written reports to the board and wider business on a weekly basis.
• Supporting the wider business to build and implement recruitment strategies and support with team growth.
• Educating the wider business on the importance of marketing activities.